Kids' Nutrition
The Double Burden: 14.4M Obese Children & 67% Micronutrient Deficient
India has the world’s 2nd highest number of obese children (14.4 million), while 67% of kids under 5 suffer from anemia (NFHS-5). Children are overfed empty calories but starved of real nutrition.
14.4 Million Overweight & 67% Deficient
Modern Indian children face early-onset childhood metabolic dysfunction, weak bone mineralization, and frequent school absenteeism due to poor immunity.
The Daily Life Toll
Hyperactivity spikes followed by irritable energy crashes, poor classroom concentration, picky eating habits, and catching every seasonal viral infection.
The Ultra-Processed Snack Trap
Packaged chips and biscuits packed with cheap palm oil, synthetic chemical flavors, and artificial food colorings disrupt developing brains and guts.
The Clean Fuel & Wholesome Snacking Solution
Brain-fueling Cow Ghee, calcium-rich Ragi, and crunchy roasted Makhana provide pure, preservative-free nourishment to fuel growing bodies.
Frequently Asked Questions
Pure Badam Rogan (traditionally used for infant massage), Ragi Atta (naturally rich in calcium), Amla Candy (made with Amla, a natural source of Vitamin C), and Dhage Wali Mishri (a traditional sweetener for milk) are popular choices for supporting children's nutrition as part of a balanced diet.
Ragi is naturally gluten-free and a rich source of calcium and iron. When introduced at an appropriate age and prepared correctly, it can be a nutritious part of a balanced diet that supports normal growth and development in children.
Pure cold-pressed Badam Rogan has traditionally been used for infant massage in many households. Before regular use, perform a small patch test to check for sensitivity, and consult a healthcare professional if your child has allergies or skin conditions.
You can sweeten milk with Desi Khand or Dhage Wali Mishri in moderation and offer Amla Candy as an occasional treat instead of artificially coloured candies. As with all sweet foods, they should be enjoyed in moderation as part of a balanced diet.
Massage with Almond or Sesame Oil if desired, serve Ragi porridge or Ragi-wheat rotis as part of meals, offer Amla Candy occasionally as a snack, and sweeten bedtime milk with Dhage Wali Mishri in moderation as part of a balanced diet.
